Book Business
Title: University Presses Press on through the Recession
Friday February 06, 2009
While the economy is a concern for university presses, they have plenty of other things to worry about, including changes in education funding; the digital future; and changes in students' habits.


Book Business
Title: Tips for a Successful Book Launch
Monday December 01, 2008
Marketing experts weigh in with their advice on how best to market books, using both traditional and the latest methods.


Book Business
Title: Branded a Success
Monday September 15, 2008
Jen Singer's web site was a big help in marketing her book, "You're a Good Mom."


Book Business
Title: It's 'Tea Time' for Random House
Friday February 15, 2008
Random House partners with tea company Celestial Seasonings to create a book club.


Amanda Baltazar Chaterink
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