Making Sense of Scents: A Look at the Fragrance Industry

by Amanda Baltazar


Published in: 

Range Me

October 2022

The scent of roses takes me back to my childhood garden, while frying bacon transports me to my grandmother’s kitchen.

Of the five senses, smell is our sense most closely tied to memory. More perfumiers are catering to that, with personalized fragrances and a new generation of perfumes targeted at today’s shoppers.

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