Several different styles of chicken wings, each with a creamy dip.
Photo courtesy of Wing Zone

Wing Concepts Take Flight

by Amanda Baltazar


Published in: 

Foodservice equipment & supplies

December 2023

Innovation and differentiation help chains hold their place in the pecking order.

Wing concepts are seemingly everywhere, and the word in the chicken coop is they’re not going away. While a number of brands dominate the market — Wingstop, Wing Zone, Buffalo Wild Wings — smaller brands continue to launch and take flight.

“We are seeing increases in wing-centric locations that are either fast casual or QSR,” says Claire Conaghan, associate director, publications at market research firm Datassential, Chicago. “[It’s] likely a reaction to the success of wing-focused ghost restaurants during the pandemic.”

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